Stay uncomfortable

It’s a fragmented world we live in. With an ever more complex landscape and a target who couldn’t get more granular, communication has never been harder but it has also never been this exciting. It pushes us out of our comfort zone, creating new perspectives in which stories become experiences and brands living organisms that move in a non-linear way. Failing is easy, winning is about taking the hard road, making bold choices, and venturing to the unknown. But isn’t this what creativity is about? So, come on in and make yourself uncomfortable. The journey’s just begun.

#ItaliansFestival #IF19 #MetteteviScomodi #StayUncomfortable