Program
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8
9
19:00 - 22:00
IF! Hub - IF! Opening
IF! Hub - IF! Opening
ADCI SHORTLIST PARTY
FREE ENTRY
The juries have voted, the work has been selected. It’s time for the party to begin. Come and see which campaigns have been shortlisted and which will compete for the ADCI Awards. And while you’re at it, enjoy a drink with us.
19:00 – 23.00
IF! Hub - IF! OPENING
IF! Hub - IF! OPENING
DJ SET I DISTRATTI
FREE ENTRY
20:00 - 21:00
IF! Hub - IF! OPENING
IF! Hub - IF! OPENING
IF! Festival Design Challenge
Presented by Shutterstock
FREE ENTRY
FREE ENTRY
22:00 – 02:00
IF! Arena - IF! OPENING
IF! Arena - IF! OPENING
IF! OPERÀ MUSIC AFTER PARTY
10:00 - 10:45
IF! Arena - IF! Talk
IF! Arena - IF! Talk
NICHE HAS NEVER BEEN MORE MAINSTREAM
Presented by Google
With Roya Zeitune (YouTube Culture & Trends Lead EMEA)
With Roya Zeitune (YouTube Culture & Trends Lead EMEA)
10:45 - 11:30
IF! Arena - IF! Talk
IF! Arena - IF! Talk
JAVIER ON CREATIVITY
With Javier Campopiano (CCO Grey Europe)
10:45 - 11:30
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
SUSTAINABILITY, IT’S TIME TO BE PRACTICAL!
Moderated by Simona Cardillo (Managing Director Ohga.it)
With Enea Roveda (CEO Lifegate Italia) and Pierluigi Sassi (President Earth Day Italia)
With Enea Roveda (CEO Lifegate Italia) and Pierluigi Sassi (President Earth Day Italia)
The signs are all there: from Greta to Ceo Activism of Business Roundtable [?]. It is now indispensable to go beyond slogans, glossy campaigns and emotional videos, The moment has come to rethink business and communication in order to save the planet for future generations. We talk about practical projects with Lifegate and the Earth Day association.
11:30 - 12:15
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
VULNERABILITY E COURAGE
Presented by Lavazza
With Matteo Caccia (co-founder of brandstories, author, writer and presenter)
With Matteo Caccia (co-founder of brandstories, author, writer and presenter)
There are times when demonstrating vulnerability is not a sign of weakness but a demonstration of courage. Matteo Caccia tells stories about people that have chosen to remove their masks and companies that have made courageous choices, running the risk of revealing unexpected or unpopular sides.
11:30 - 12:15
IF! Arena-IF! Talk
IF! Arena-IF! Talk
MUSIC AND SOUND: HIGHWAY TO HELL OR STAIRWAY TO HEAVEN
With Marijn Roozemond (Strategist Music & Brands, MassiveMusic Amsterdam)
Music is a direct highway to emotion. Whether it's used to give goosebumps or as a method of torture, it's a universal language. Now that we are bombarded with commercial messages, can sound be the differentiating factor that turns ads into stories? Are UI sounds the phonetic alphabet of brands? Is using sound to subconsciously influence consumer behaviour ethically justified? In this talk, Marijn Roozemond, Creative Strategist at international creative music agency MassiveMusic, explores the various facets of sound, raising awareness on the benefits of having a music-infused life to mindfully support and improve our mental and physical wellbeing.
12:15 - 13:00
IF! Arena - IF! Roundtable
IF! Arena - IF! Roundtable
TALKING ALONE: ENTHUSIASM, DYSTOPIA AND COLD STATISTICS: VOICE ASSISTANT’S FUTURE SCENARIOS
Moderated by Fabio De Luca (Journalist)
With Vito Lo Mele (Co-founder SOLO), Matteo Bordone (Journalist), Marina Pierri (Writer and journalist) and Greg Marcheteau (In charge of partnership with Google Assistant)
With Vito Lo Mele (Co-founder SOLO), Matteo Bordone (Journalist), Marina Pierri (Writer and journalist) and Greg Marcheteau (In charge of partnership with Google Assistant)
As we look back at all those prophesies that never materialised - we have no flying-machines, no package holidays to Mars, no robot-butlers - voice assistants are to all intents and purposes the ‘nearest thing’ to science fiction that we actually enjoy today in our daily lives. Should we be worried?
12:15 - 13:00
IF! Arena - IF! Interview
IF! Arena - IF! Interview
FUSE MASTERCLASS WITH ENRICO MENTANA
Presented by FUSE-Omnicom Media Group
Moderated by Ludovica Federighi (Head of FUSE, Omnicom Media Group)
with Enrico Mentana (Anchorman and Editor of Tg La7)
Moderated by Ludovica Federighi (Head of FUSE, Omnicom Media Group)
with Enrico Mentana (Anchorman and Editor of Tg La7)
An interview with one of Italy’s most respected journalists, and thus an expert in communication, who has always taken the unbeaten path, exploring new idioms across ever-changing media and through innovative formats. In so doing, he has created a formidable personal brand on tv and social media and become a benchmark in reporting on politics and society.
13:00 - 13:45
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
GIVE PEOPLE WHAT THEY NEED, NOT WHAT THEY WANT
Con Nick Bailey (Creative Partner & CEO futurefactor)
13:00-13:45
IF! Arena - IF! Talk
IF! Arena - IF! Talk
REBRANDING RAI: THE DESIGN OF CHANGING COMMUNICATION
With Roberto Bagatti (Chief of Brand and Creative TAI), Emanuele Nenna (President UNA), Vicky Gitto (President ADCI)
13:45 - 14:30
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
ON THE FAKIR’S BED
Presented by TouchPoint (Oltre La Media Group)
Maurizio Nichetti (Screenwriter, director and actor) and Giampaolo Rossi (Expert in communication, coach and entrepreneur)
Maurizio Nichetti (Screenwriter, director and actor) and Giampaolo Rossi (Expert in communication, coach and entrepreneur)
Giampaolo Rossi, coach and publisher of TouchPoint, interviews Maurizio Nichetti, on the
occasion of the 40th anniversary of his debut feature film ‘Ratataplan’. A conversation about
creativity and the need to renounce the comfort of the sofa for a fakir’s bed of nails,
representing those uncomfortable choices that nudge us to leave the beaten track and find a
new way of looking at things.
occasion of the 40th anniversary of his debut feature film ‘Ratataplan’. A conversation about
creativity and the need to renounce the comfort of the sofa for a fakir’s bed of nails,
representing those uncomfortable choices that nudge us to leave the beaten track and find a
new way of looking at things.
13:45 - 14:30
IF! Arena - IF! Interview
IF! Arena - IF! Interview
UNCOMFORTABLE POSITIONS: STORYTELLING AND SEX FORM AFEMINNINE PROSPECTIVE
Moderated by Alessandra Lanza (Managing Director IF!)
With Valentina Ricci
With Valentina Ricci
From Sex & The City to Fleabag, from Erica Jong to Lena Dunham’s "Girls", in the last decades the narrative of sex has changed, due largely to women’s increasing freedom to speak candidly and without filters. A conversation between Valentina Ricci, Radio Deejay host and author of the novel “The Positions of Love” and Alessandra Lanza, as they discuss stories, films, tv series and advertising.
14:30 - 15:15
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
CREATE IS THE NEW PLAY: THE RISE OF SOCIAL ENTERTAINMENT
With Julian Prat (Chief Strategy Officer Wavemaker), Antonio Severino (Head of Content Wavemaker), Umberto Giolito (Director Marketing Strategy Sky Italia) e Luca Porta -Telj (Talent Tik Tok)
In the more and more complex digital landscape, thanks to the rise of social entertainment from Super Chat to TikTok, “Watching” is not enough. Especially with the younger generations that need to reinvent stories starting from a new protagonist: themselves. How can brands leverage this complexity?
14:30 - 15:15
IF! Arena - IF! Talk
IF! Arena - IF! Talk
DON’T SPLIT THESHOW
Presented by Google
With Carla Leveratto (Creative Partnerships Manager Google), Giacomo Zanni (Video Creative Lead Google) e theShow (Creators)
With Carla Leveratto (Creative Partnerships Manager Google), Giacomo Zanni (Video Creative Lead Google) e theShow (Creators)
15:15 - 16:00
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
Purpose, Community Centricity and Tech Humanism: Corporate Communication today
With Stefania Romenti (Professor in Strategic Communication)
The imperative for business communicators is to make themselves uncomfortable because trust in the value of their work is unfortunately declining. This is borne out by the results of recent international research on communicators today, suggesting a change of perspective is needed. The challenge is to take on a different kind of responsibility
15:15 - 16:00
IF! Arena - IF! Talk
IF! Arena - IF! Talk
Uncomfortable choices. A journey through Black Mirror: Bandersnatch’s musical universe
Moderated by Francesco Menegat (Music Consultant, Operà Music)
With Amelia Hartley (Head of Music, Endemol Shine UK)
With Amelia Hartley (Head of Music, Endemol Shine UK)
How do you depict a dystopian universe on the screen, and how can it be made to resonate through the emotional chords of the audience?
We shall talk about this through the lens of music on Netflix’s production Black Mirror: Bandersnatch, with music supervisor Amelia Hartley. We shall unravel her work of “acoustic creation” of this uncomfortable universe.
We shall talk about this through the lens of music on Netflix’s production Black Mirror: Bandersnatch, with music supervisor Amelia Hartley. We shall unravel her work of “acoustic creation” of this uncomfortable universe.
16:00 - 16:45
IF! Arena - IF!Interview
IF! Arena - IF!Interview
10 UNCOMFORTABLE QUESTIONS TO… LINUS (+ featuring)
Moderated by Davide Boscacci
With Linus (Artistic director Radio Deejay)
With Linus (Artistic director Radio Deejay)
IF!’s classic format is back. This year, Davide Boscacci interviews Linus, with help from a few special guests.
16:00 - 16:45
IF! YouTubeLab - IF! RoundTable
IF! YouTubeLab - IF! RoundTable
HOW TO RENEW BOTH HOME AND COMMUNICATION. BRANDED CONTENT ON MAINSTREAM TV
Presented by Brand News
Moderated by Nicola Zonca (Director, Brand News)
With Fabiana Scavolini (CEO, Scavolini) and Stefania Savona (Director of Communication, Leroy Merlin Italia)
Moderated by Nicola Zonca (Director, Brand News)
With Fabiana Scavolini (CEO, Scavolini) and Stefania Savona (Director of Communication, Leroy Merlin Italia)
The propensity of brands to invest in branded content & entertainment, which types they prefer and the degree of satisfaction, from the annual survey carried out by Brand News on selected businesses. And the case studies of major brands Leroy Merlin and Scavolini, who explain their reasons for communicating through branded content on mainstream tv.
16:45 - 17:30
IF! YouTubeLab - IF! RoundTable
IF! YouTubeLab - IF! RoundTable
COMMUNICATION IS DIGNIFIED BY LABOUR
With Tito Boeri (Director Rodolfo Debenedetti Foundation), Marianna Ghirlanda (President Centro Studi UNA, CEO of DLV BBDO), Davide Baldi (CEO & Founder DUDE), Paola Monti (Researcher Roldofo Debenedetti Foundation)
Centro Studi UNA presents the second edition of its report on labour in the communication industry : how it is regulated, in which way it has been impacted by the rapid evolution of the sector, how to address diversity. Tito Boeri, director of the Rodolfo Debenedetti Foundation, helps us interpret the data.
16:45 - 17:30
IF! Arena - IF! Talk
IF! Arena - IF! Talk
DISCOMFORT IN PUBLISHING: A NECESSARY STEP
Moderated by Michele Boroni (IF! Content Coordinator)
With Federico Ferrazza (Director Wired Italia) and Francesco Piccinini (Director Fanpage.it)
With Federico Ferrazza (Director Wired Italia) and Francesco Piccinini (Director Fanpage.it)
It is not only brands and ad people who need to leave their comfort zones to catch the attention of consumers. If publishing, whether print or web wants to continue to have influence it needs to experiment with new formats and languages, We talk with two newspaper editors-in-chief who have “made themselves uncomfortable”. Successfully.
17:30 - 18:15
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
DISCOMFORT IS A STRATEGY
With Luca Vergano (VP, Strategy in Elephant, NY)
In an increasingly competitive industry, what value can ‘discomfort’ have in marketing? Luca Vergano, currently VP of Strategy at Elephant, New York, following spells at R/GA, Clemenger BBDO and TBWA, will show how discomfort can be considered a key strength and how it can play a significant role in a strategy of growth.
17:30 - 18:15
IF! Arena - IF!Talk
IF! Arena - IF!Talk
BIG DATA: UNCOMFORTABLY BIG AND ALTOGETHER PERSONAL
Presented by Reale Mutua
With Catarina Sismeiro (Lecturer Master UPA in Data Science, Managing Director Annalect Omnicom Media Group), Gianpiero Zannier (Group Marketing & Customer Director Reale Mutua)
With Catarina Sismeiro (Lecturer Master UPA in Data Science, Managing Director Annalect Omnicom Media Group), Gianpiero Zannier (Group Marketing & Customer Director Reale Mutua)
Analysing big data and A.I. helps businesses understand the needs of customers and to anticipate requirements, as well as facilitating ordinary citizens in doing what was once complex and costly. These closed and seemingly neutral systems reflect the same human prejudices that we thought they would eradicate. The interpretation of big data and algorithms are leading us not only to think again about creativity but also to question our identity as human beings.
18:15 - 19:00
IF! YouTube Lab - IF! Roundtable
IF! YouTube Lab - IF! Roundtable
DISRUPTIVE LEARNING IN COMMUNICATION
Presented by NABA
Moderated by Fabio Pelagalli (NABA MA in Communication Design Course Leader)
With Patrizia Moschella (NABA Communication and Graphic Design Area Leader), Paolo Licci (NABA Art Direction Professor), Giacomo Festi (NABA Semiotics Professor), Matteo Giannelli (LILA President)
Moderated by Fabio Pelagalli (NABA MA in Communication Design Course Leader)
With Patrizia Moschella (NABA Communication and Graphic Design Area Leader), Paolo Licci (NABA Art Direction Professor), Giacomo Festi (NABA Semiotics Professor), Matteo Giannelli (LILA President)
Nurturing creative talent is a far-reaching challenge. It helps strengthen a collective narrative of social interaction and shape a new future. Starting from a specific programme of social communication, lecturers and students from NABA, Nuova Accademia di Belli Arti, will show how to build innovative and unconventional learning paths.
18:15 - 19:00
IF! Arena - IF! Talk
IF! Arena - IF! Talk
BRAND ACTIVISM:FROM PURPOSE TO ACTION
With Fiorenza Plinio (Head of Creative Excellence, Cannes Lions)
19:00 - 20:00
IF! Arena - IF! Interview
IF! Arena - IF! Interview
DIRECTORS’ BATTLE
Moderated by Karim Bartoletti (Partner/Executive Producer Indiana Production, Board Member ADCI, Board Member CPA)
With Igor Borghi (Director), Willem Gerritsen (Director Czar), Cinzia Pedrizzetti (Director)
With Igor Borghi (Director), Willem Gerritsen (Director Czar), Cinzia Pedrizzetti (Director)
09:00 - 10:30
IF! Club - IF! Talk
IF! Club - IF! Talk
THE WISE CEO
In partnership with 24 Ore Business School
Young creatives and communicators will be offered the unique opportunity of a one-to-one meeting with the CEO of an agency (media, advertising, PR, events…). It will not be a job interview; participants will have fifteen minutes each to ask for any kind of advice, such as what direction to take, what objectives to set themselves or how an agency is organised internally. A one-to-one career chat in which experienced (and successful) people put themselves at the disposal of those who want to start work or change their job.
10:45 - 11:30
IF! YouTubeLab - IF!Talk
IF! YouTubeLab - IF!Talk
WILL GEN Z CHANGE THE WORLD? AN OVERVIEW
Con Elena Marinoni (Trend Forecaster, Nextatlas)
11:30 - 12:15
IF! YouTubeLab - IF!Talk
IF! YouTubeLab - IF!Talk
A MORE REPRESENTED WORLD NEEDS A CHANGE IN HABITS
Presented by Google
With Vincenzo Riili (Marketing Director Google)
With Vincenzo Riili (Marketing Director Google)
13:45 - 14:30
IF! Arena - IF!Talk
IF! Arena - IF!Talk
PUSHING CREATIVE BOUNDARIES ON FACEBOOK PLATFORMS
Presented by Facebook Italy
With Cristina Baccelli (Head of Creative Shop Facebook Italy)
With Cristina Baccelli (Head of Creative Shop Facebook Italy)
13:45 - 14:30
IF! YouTubeLab - IF! Roundtable
IF! YouTubeLab - IF! Roundtable
COUNTERING TELEVISION. 25 MYTHS TO DEBUNK
Moderated by Fabio Guarnaccia (Managing director Link)
With Luca Barra (Associate professor UniBo, editor Link), Gianluca Diegoli (Marketing advisor), Stefania Carini (Journalist, author)
With Luca Barra (Associate professor UniBo, editor Link), Gianluca Diegoli (Marketing advisor), Stefania Carini (Journalist, author)
The future lies in algorithms. Television does not do enough profiling. Linear programming is dead. Commonplaces perhaps, but worth exploring further, not to disavow them but to give them their proper dimension in a complex and rapidly changing landscape, leaving behind the rhetoric of disruption. A preview of the coming issue of “Link. Ideas for TV”.
14:30 - 15:15
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
WHAT IS ART ANYWAY?
Moderated by Davide Boscacci (Executive Creative Director Publicis)
With Gianni Miraglia (Artist, writer, strong man) and Stefano Rosselli (artist, photographer, The Human Comedy)
With Gianni Miraglia (Artist, writer, strong man) and Stefano Rosselli (artist, photographer, The Human Comedy)
How to stop pretending to be an artist in the ad industry and do it for real. Gianni Miraglia and Stefano tell their amazing stories.
14:30 - 15:15
IF! Arena IF! Talk
IF! Arena IF! Talk
IF WE MADE IT
Presented by Grandi Stazioni Retail
In collaboration with YAM112003, COO’EE ITALIA
Moderatated by Alfredo Ricca (Head of Grandi Stazioni Retail) e Emanuele Nenna (UNA President, CEO The Big Now)
Con Gory Pianca (Chief Creative Officer & Founder YAM112003) e Alessandro Tosatto (Creative Director)
In collaboration with YAM112003, COO’EE ITALIA
Moderatated by Alfredo Ricca (Head of Grandi Stazioni Retail) e Emanuele Nenna (UNA President, CEO The Big Now)
Con Gory Pianca (Chief Creative Officer & Founder YAM112003) e Alessandro Tosatto (Creative Director)
15:15 - 16:00
IF! Arena-IF! Talk
IF! Arena-IF! Talk
MAKE MORE SENSE WITH NONSENSESE
Introduced by Fabio Pelagalli (NABA in Communication Design Course leader)
With Erik Kessels (communication designer, artist and curator)
With Erik Kessels (communication designer, artist and curator)
This talk is nonsense and about how it can make sense.
Nonsense makes your brain work: The human brain is hard wired to try to make sense of everything around us, it’s a survival mechanism. People remember what they don’t understand: You won’t remember the hundreds of people you saw today wearing suits, or jeans or black jackets. But I bet you’ll remember the guy in the train wearing a chicken suit, while reading a vegetarian cookbook. Erik Kessels will talk about his practice as a communicator and a visual artist and how making nonsense and mistakes play a big role in his work.
Nonsense makes your brain work: The human brain is hard wired to try to make sense of everything around us, it’s a survival mechanism. People remember what they don’t understand: You won’t remember the hundreds of people you saw today wearing suits, or jeans or black jackets. But I bet you’ll remember the guy in the train wearing a chicken suit, while reading a vegetarian cookbook. Erik Kessels will talk about his practice as a communicator and a visual artist and how making nonsense and mistakes play a big role in his work.
15:15 - 16:00
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
REVERSE INTERVIEW
Moderated by Roberto Ottolino (Senior Creative at The&Partnership Italia)
Federica Amadio and Luca Belfiore (Polytechnic University of Milan) interview Lavinia Francia (Creative Director Ogilvy), Nicola Lampugnani (Brand & Creative Director Discovery) and Francesco Taddeucci (Creative Partner SuperHumans)
Federica Amadio and Luca Belfiore (Polytechnic University of Milan) interview Lavinia Francia (Creative Director Ogilvy), Nicola Lampugnani (Brand & Creative Director Discovery) and Francesco Taddeucci (Creative Partner SuperHumans)
This is the third outing for the format that turns the classic interview inside out. Two young creatives question three well-known creative directors, with the unusual aim of deciding which one to take on as their ideal boss. A reversal of roles which though tongue-in-cheek has a meaningful message, (re)discovering that in every professional relationship lies first of all a human rapport.
16:00 - 16:45
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
NEW WAVES OF CREATIVITY ON FASHION
Presented by Google
With Paola Marazzini (Director Agency and Strategic Partnerships Google)
With Paola Marazzini (Director Agency and Strategic Partnerships Google)
16:45 - 17:30
IF! Arena - IF! Roundtable
IF! Arena - IF! Roundtable
DISCOMFORT AS THE KEY TO BRANDED CONTENT
Moderated by Alessandra Lanza (Managing Director IF!)
With Antonio Dikele Distefano (Writer and content creator), Paola Zukar (Record company manager, Big Picture Mgmt), David Fischer (Partner Blue Joint)
With Antonio Dikele Distefano (Writer and content creator), Paola Zukar (Record company manager, Big Picture Mgmt), David Fischer (Partner Blue Joint)
Today if a brand wants to talk directly and openly to a specific section of the community through the web, it must set aside the practices of the past, such as product placement, and put itself in the hands of those who make up that community, without fear and uncertainty. The Basement Café experience is discussed with its key players.
16:45 - 17:30
IF! YouTubeLab - IF! Roundtable
IF! YouTubeLab - IF! Roundtable
CAST THE INCLUSION
With Stefania Siani (ADCI Vice President), Armando Trivellini (AIR3 Director), Giovanni Bedeschi (CPA President), Emanuele Nenna (UNA President, The Big Now CEO), Gabriella Nobile (Association Mamme per la Pelle)
17:30 - 18:15
IF! Arena - IF! Interview
IF! Arena - IF! Interview
ITALIAN FRASSICA!
With Sergio Spaccavento (ECD Conversion, creative writer), Nino Frassica (actor, comedian, creative writer, radio/tv host) e Roberta Carrieri (Singer-songwriter, actress, ventriloquist)
An uncomfortable debate (well, sort of) and eloquent conversation (but not necessarily) between Sergio Spaccavento and Nino Frassica, with questions from friends (some of them envious) and live musical commentary from Roberta Carrieri.
17:30 - 18:15
IF! YouTubeLab - IF! Roundtable
IF! YouTubeLab - IF! Roundtable
TO B.E. CONTINUED: HOW TO GET THE BEST FROM BRANDED ENTERTAINMENT SERIES
Moderated by Anna Gavazzi (Managing Director OBE)
With Anna Vitiello (Director OBE Academy and CXO Fuse), Lorenzo Fasoli (Author, tv scriptwriter - Gomorra, Zero Zero Zero), Francesco Ebbasta (THE JACKAL), Vincenzo Piscopo (Head of Branded Content, Ciaopeople)
With Anna Vitiello (Director OBE Academy and CXO Fuse), Lorenzo Fasoli (Author, tv scriptwriter - Gomorra, Zero Zero Zero), Francesco Ebbasta (THE JACKAL), Vincenzo Piscopo (Head of Branded Content, Ciaopeople)
OBE research on digital branded entertainment videos suggest that serials perform badly both in terms of content and brand awareness. We talk with those who deal with the genre on a daily basis about the dynamics and narrative techniques to bear in mind and how brands can make them their own
18:15 - 19:00
IF! Arena - IF! Talk
IF! Arena - IF! Talk
IS THERE A THIRD WAY BETWEEN DESIRE AND RULES?
Presented by Youmark
Introduced by Monica Lazzarotto (Managing Director Youmark)
With Massimo Recalcati (Psychotherapist)
Introduced by Monica Lazzarotto (Managing Director Youmark)
With Massimo Recalcati (Psychotherapist)
What do we mean by the word desire? A question of fundamental importance, because without desire there can be no creativity. At the same time, if desire has no rules, chaos ensues. Desire can be uncomfortable, but that is precisely why it generates creativity.
18:15 - 19:00
IF! YouTubeLab - IF! Talk
IF! YouTubeLab - IF! Talk
GENERATION SHAMELESS!
With Alessandro Innocenti (General Manager Tweenkle Mad House Group)
Every day teens decide with which brands they want to communicate and they do so with new social platforms such as tik tok and triller. Performance versus caption and text. How can we exploit a language that millennials do not even approach out of a sense of shame?
19:00 – 21.00
IF!Hub
IF!Hub
CPAperitivo
Presented by CPA - Case di Produzione Associate
21:00 - 22:30
IF! Arena - IF! Show
IF! Arena - IF! Show
ADCI AWARDS CEREMONY 2019
The moment has arrived. At last we shall reveal all the bronzes, silvers and golds of the ADCI Awards. In addition, all the special prizes: Grand Prix, the most awaited, Best Copy, Best Agency, Best Client, Equal Award, Best Use Of YouTube and 7 Days Brief. And the Hall Of Fame? Don’t worry, there’s that too.